PRSA LA Presents Steve Rubel

The 21’st annual Kenneth Owler Smith Symposium

THE SHIFTING PR/JOURNALISM RELATIONSHIP

Thursday, April 14, 2011

6:15 – 7:00 PM Networking/Reception; 7:00 – 9:00 PM Program

Free admission to all

Presented By

USC Annenberg Public Relations Studies Program and PRSA-LA

Keynote Speaker: Steve Rubel, Director of Insights, Edelman Digital

Steve Rubel, a senior marketing strategist and one of the most influential bloggers in the world, according to Technorati, is charged with helping the Edelman team win new word-of-mouth marketing business as well as developing and executing client programs. He also explores how new technologies are transforming marketing, media and public relations on his well-read Micro Persuasion weblog. Widely viewed as an expert on conversational marketing, he has been named to several prestigious lists, including: Media Magazine's Media 100, the AlwaysOn/Technorati Open Media 100, and the CNET News.com Blog 100.

Rubel’s presentation will be followed by a panel discussion featuring:

• Geneva Overholser, Pulitzer Prize-winning director, USC Annenberg School of Journalism
• Geoff Boucher, LA Times pop culture writer and curator of the popular Hero Complex blog
• Joel Bellman, Press Deputy and curator of Zev’s Blog, Office of Supervisor Zev Yaroslavsky
• Steve Rubel, Edelman
• Moderated by Jerry Swerling, Professor and Director of PR Studies, USC Annenberg School of Journalism

Cost: Free admission to all

RSVP: annenberg.usc.edu/rsvp

When: Thursday, April 14, 2011; 6:15 PM Reception; 7:00 – 9:00 PM Program

Where: USC Annenberg School for Communication and Journalism, East Lobby

Maps: http://www.usc.edu/about/visit/upc/driving_directions/index.html